Friday, March 29, 2013

Consumers and NCAA-licensed products: new findings

New empirical findings by Anastasios Kaburakis and his research team on how consumers perceive NCAA licensed products in relation to athletes featured in them. Key finding: consumers associate video game representations with actual NCAA players & a good number of consumers mistakenly believe that players endorse (and are perhaps paid to be in) these games. These findings clearly connect to O'Bannon v. NCAA and more broadly to evolving conceptions of amateurism in college sports.