Monday, July 23, 2012

Interesting insight

Google has provided us a lot of powerful online tools and one of these tools help us "compare search volume patterns across specific regions, categories, time frames and properties."

Today, I wanted to understand what are the most common search keywords done in the Philippines in the last 12 months and with just a few clicks on Google Insight; I am able to generate the web search interest by region and keywords.

Guess which one is the winner? "Credit Card" comes up as number one, and interestingly, investment is at the bottom 4.

Google Insight Web Search Interest. Credits: Google

I did the same search terms but filtered by countries to see how each countries folks do their searches for these 4 keywords.

United States and UK has the same ranking as the Philippines.

China, on the other hand, has "investment" as their number one keyword search.

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Hong Kong and Japan have "investment" as the top keyword search.

Observation & Interpretation:
Base on the above trends, Filipinos are more interested in credit cards and loans. We have the same behavior and mindset with those of US and UK. This could be because we are highly influenced by Western behavior and the use of credit card enables instant gratification especially in keeping up with the lifestyle trends.

Although many knew about the benefits of investment and savings, it still shows that we are still lagging behind our Asian neighbors in terms of investment research and knowledge acquisition.

Now, what's your observation & interpretation?